R-O-M Corporation and Widick Marketing

FOR IMMEDIATE RELEASE:

New ThermowarrioR™ Bulkhead from R-O-M Offers
Optimal Balance Between Performance and Cost Savings

Featuring reversible side, top and corner seals that can be repaired in the field, the ThermowarrioR insulated bulkhead system is completely modular, saving costs for refrigerated fleets.

BELTON, MO (June 2006) -- R-O-M Corporation introduces the ThermowarrioR insulated bulkhead system to its line of food distribution products.

The ThermowarrioR system features high technology construction to deliver superior temperature control and water resistance, and its modular components provide long-term cost savings. Unique to the ThermowarrioR is its patent-pending reversible seal technology. Top, corner and side seals -- the high-wear area of any bulkhead -- can be easily removed, rotated and reattached for like-new seal protection.

R-O-M national accounts manager Dan Caffrey says the state-of-the-art features of the ThermowarrioR make it the ideal solution for multi-temp deliveries.

"Virtually the entire bulkhead is modular," says Caffrey. "That means there's no need to buy a brand-new bulkhead when only a component needs repair, and that repair can be made in the field. In addition, the bulkhead features a driver-friendly design that weighs less than 90 pounds in a standard-sized model. We feel the combination of high quality design and long-term cost savings for the refrigerated fleet really sets the ThermowarrioR apart."

Caffrey says a custom-made and completely outfitted ThermowarrioR is fleet priced at $550. He says the benefits of the bulkhead for food distributors include:

  • Cost savings. The modular design of the ThermowarrioR allows field-replacement of individual parts that may normally require the replacement of the entire bulkhead.
  • Optimal temp control. Easily reversible seals keep the bulkhead at peak performance level while a strong, dense foam core provides optimal strength, moisture resistance and density for insulation, ensuring product integrity.
  • Water resistance. Vinyl coated polyester skin laminated to a polyethylene foam layer prevents water penetration to the bulkhead core, which itself repels water.
  • Light weight. State-of-the-art construction strengthens the bulkhead while reducing weight to less than 90 pounds on a standard bulkhead.
  • Durability. Impact resistant layers, high burst strength handles and straps, and heavy-duty hardware work together to make the ThermowarrioR resilient in the demanding food distribution environment.

More information about the ThermowarrioR is available at www.thermowarrior.com or by calling 800-827-3692.

About R-O-M
R-O-M Corporation is an international company headquartered in a 65,000 sq. ft. facility in suburban Kansas City, MO. The company's food distribution product line includes RoadwarrioR and SidekicK safety walkramps; DuroLumen interior LED trailer lighting systems; RoadwarrioR Platform side-door work surfaces; and LoadMaker, ThermowarrioR and Center ZoneMaker insulated bulkhead systems. ISO 9001-certified and owner of 10 U.S. and Canadian patents, R-O-M serves its national and international customer base with a field staff of eight territory managers and a 10-person inside customer development team. The company's website is www.romcorp.com.

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For more information, contact:

Steve Briggs
R-O-M Corporation
6800 E. 163rd St.
Belton, MO 64012
Phone: 800-827-3692
FAX: 816-318-8100
E-mail: SteveBriggs@ROMCorp.com
Website: www.romcorp.com

Darrin Widick, MBA
Widick Marketing
415 Delaware, Suite 200
Kansas City, MO 64105
Phone: 816-753-2420 ext. 334
FAX: 816-753-7795
E-mail: DarrinWidick@widick.com

Widick Marketing

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